Smith Co.

Atlanta, Georgia

04/1/2012 – current

Account Supervisor, Strategist and New Business Development

• Responsibilities include growing and nurturing accounts, while ensuring long-term relationships, increasing account size and revenue potential. I managed a minimum of over $2M in revenue during the first year while building relationships with client stakeholders and developing a deep understanding of client goals, objectives and challenges. Created, inspired and delivered a vision that always exceeded my client’s expectations and was on time, target and always-on budget. Identified opportunities for future business offerings and managed and secured new business. I organized and managed pursuit teams and tapped key resources in building effective pitches in conjunction with discipline leads. I forecasted opportunities and pursuits by project and quarter. Was responsible for reporting on all pursuits, forecasting and reporting all actual sales into a central processing system. Joined subject matter experts in presenting work to clients and educated clients on Smith’s core capabilities and service offerings. Was required to be an expert in the digital space, following market trends and competitive intelligence. Manage delivery teams in accordance with Account Strategists. Functioned as a conduit for communications between the customer and delivery management and the creative teams. Was responsible for the day-to-day communications between the agency and my clients with exceptional organizational and communication skills. I was required to write strong proposals (SOWs) in order to win new business that not only interpreted my client’s needs but also best represented and utilized my agency’s talents for the best results possible for clients and the agency. Interactive Media Award (IMA) Award winner.

 

AT&T Mobility                                   

Atlanta, Georgia                                   

07/2008 – 04/1/2012

Senior Marketing and Merchandising Manager

• Responsible for the development of all in store digital signage, digital average revenue per users (DARPUs), the sales operations and marketing communication’s liaison, the small business and marketing communication’s liaison, responsible for the dealer channel and COR AT&T digital and merchandising coordinating programs, coordination between National Retailing and all of AT&T’s digital in-store programs, responsible for national kiosks consistency, targeting new and exciting technologies that are appropriate for in-store uses, providing brand and digital signage guidance on all digital solutions, the national and regional in store merchandising launches of new AT&T products and services. I pioneered, developed and serve as the administrator for AT&T’s new Digital Asset Management System. I manage the cross-functional relations with internal/external partners to ensure that AT&T MARCOM strategies are integrated, communicated and implemented seamlessly with store design, retail operations, national marketing, creative services, fulfillment and IT strategies, as well as, the day to day vendor and agency negotiations, marketing strategies, and management of the agency’s activities to ensure that all projects are delivered on time and on budget.

 

Orian Rug, Inc.                                                 

Anderson, South Carolina      

09/2006 – 03/2008

Vice President of Marketing and Merchandising

• Responsible for all advertising, sales presentations, attending and participating in all sales calls with major and minor accounts, video production, power point presentations, photography, website development, technology updates, data management, all printed materials, showrooms and logistics, all merchandising aspects to all major and minor accounts, packaging, displays, plan-o-grams for in store layouts, direct mail pieces, website management, directly responsible for reinventing Orian’s public perception, public relations (all functions), public speaking, all premium items, advertising contract negotiations, all printing negotiations, marketing strategies, and day to day management of a creative and marketing staff.

 

Kalos Financial, Inc.                            

Alpharetta, Georgia              

07/2005 – 09/2006

Vice President of Marketing

• Responsible for all advertising, sales presentations, video production, power point presentations, photography, website development, email blasts, drip campaigns, computer systems, technology updates, national teleconferencing, data management, all printed materials, tradeshow development and logistics, direct mail pieces, direct marketing and mail pieces for national representatives, website management, public relations (all functions), public speaking, all premium items, advertising contract negotiations, all printing negotiations, measuring return on investment for success rates, writing and producing a weekly radio show, newsletters, marketing strategies, and day to day management of a creative and marketing staff.

 

My tenure at Kalos allowed me to take a small regional company and transform it into a national player in the financial world. We were able to double the size of the company in less than a year.

 

Sterling Industries                                 

Norcross, Georgia                 

02/2004 – 05/2005

Creative Services Director

• Responsible for all advertising, sales presentations, private labeling, photography, product development, catalogs, computer systems, data management, all printed materials, all showrooms (seven), direct mail pieces, direct marketing, website management, public relations (all functions), promotional vehicles, all premium items, advertising contract negotiations, all printing negotiations, marketing strategies, and day to day management of a creative staff.

                                                                                               

Oriental Weavers of America              

Dalton, Georgia                                  

04/2003 – 12/2003

Vice President of Marketing, Merchandising and Creative Services

• Responsible for all printed media, package design, custom displays designed for some of the top retailers in the USA, store plan-o-grams, all sales presentations, advertising from concept to placement, negotiation of advertising contracts, marketing plans, press releases, public relations (all functions), development of digital catalogs, product development, promotional vehicles, management of all showrooms, licensing, and communications with the Egyptian manufacturing facilities.

 

Mohawk Home                                                

Calhoun, Georgia                   

07/1999 – 04/2003

Vice President of Creative Services, Graphic Design, Marketing, Merchandising & Print Services.

• Responsible for all printed media, package design, custom displays designed for the top 50 retailers in the USA, presentation material, advertising from concept to placement, negotiation of advertising contracts, presentations, promotional vehicles, marketing plans, press releases, public relations (all functions), website construction, maintenance of website, development of digital catalogs, video production, video editing, negotiation IMG contract with their companies’ spokesperson, John Madden, negotiations of Good Housekeeping contracts, all collateral materials, day-to-day management of advertising/graphic design staff.                           

• Responsible for all graphic equipment for the entire company, day-to-day management of over 30 employees that included a full printing company and management staff, collateral materials for 6 companies.

• Responsible for more than a 10 million dollar a year budget.

 

                                               

America Weavers                                

Calhoun, Georgia                   

07/1994 – 07/1999

(Acquisition of Mohawk Home)

Vice President of Advertising, Graphic Design and Public Relations

• Responsible for all printed media, package design, custom displays designed for the top 50 retailers in the USA, presentation material, advertising from concept to placement, negotiation of advertising contracts, presentations, marketing plans, press releases, public relations (all functions), website construction, maintenance of website, development of digital catalogs, video production, video editing, negotiation IMG contract with their companies spokesperson, John Madden, negotiations of Good Housekeeping contracts, all collateral materials, day-to-day management of advertising/graphic design staff.

• Responsible for all graphic equipment for the entire company.

• Grew the department by 300% in 3 years.

• Managed a 3 million dollar a year budget.

• Instrumental in the growth of a start up company from 0 to over 40 million dollars in 4 years.

 

 

American Rug Craftsman                    

Sugar Valley, Georgia            

12/1990 – 07/1994

Director of Advertising, Graphic Design, and Public Relations

• Responsible for all printed media, sales tools, package design, presentation materials, advertising from concept to plate ready art, advertising contracts, add placement, marketing plans, press releases, direct contact with all trade magazines editors, editorials, department budgeting, specs for all pre-press and computer equipment for the entire company, video production, and sales support.

• Grew the advertising department by 300%.

                                               

WD Stone and Associates                   

Cookeville, Tennessee            

07/1989 – 12/1990

Graphic Designer / Account Manager

• Responsible for all phases of design from concept to camera-ready art for all clients and their collateral material.

• Direct Customer relationships.

                                               

Keith Press                                          

Knoxville, Tennessee             

02/1989 – 07/1989

Graphic Designer

• Responsible for compilation and pre-press production of all printed media and collateral material.

                                   

EDUCATION:

• BFA /Cum Laude   East Tennessee State University (ETSU) Johnson City, TN 12/1988

      Emphasis:  Graphic Design

• Additional Studies:  Photography (Studio), Package Design, Product Design, Illustration, Marketing, Psychology and Computer Science

• Maryville College, Maryville, Tennessee 05/1985

      Emphasis:  Graphic Design and Photography